Alzheimer’s and other brain diseases are extremely devastating public health concerns. One reason they’re so concerning is that the only thing placing all of us at risk for developing dementia, loss of memory, loss of judgment and other cognitive problems is having a brain. All jokes aside, that makes 100 percent of the population at risk of developing a brain disease or having a family member with one. 

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“Alzheimer’s disease is the only leading cause of death that cannot be prevented, cured or even slowed,” according to the Alzheimer’s Association. But just because there’s no cure for dementia and no way to guarantee a healthy mind all through your life and golden years, it doesn’t mean there’s no hope. And in order to have hope, someone has to shed attention on neurodegenerative illnesses. That’s why the Alzheimer’s Association designated June Alzheimer’s and Brain Awareness Month. #ENDALZ

Wear Purple in June for
Alzheimer’s & Brain Health Month


To show your support for Alzheimer’s & Brain Awareness Month, the Alzheimer’s Association encourages everyone to wear the color purple. To make it easier, they’re offering a 20% discount on products on their shop page. You can purchase items like neckties, hoodies, yard signs and much more. 

The organization also brainstormed dozens of fundraising-event ideas, from bike races to cookouts and bake sales. Interested in organizing a fishing fundraiser? The Alzheimer’s Association suggests reserving space at a local lake or renting a boat and charging a participation fee/donation that goes toward funding research and outreach efforts. You can find dozens of more ideas like that on their Fundraising Ideas page. The Association also provides templates so you can promote your fundraiser on social media, via email, and by hanging flyers around town. (See the Go Purple in June campaign toolkit for more details.) #ENDALZ

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Alzheimer’s and Brain Health Month

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